What You Need to Know:

Summary:

During the pandemic, the life insurance industry experienced a noticeable surge in interest as individuals displayed a heightened eagerness to purchase coverage compared to previous years. However, the extent of this increased interest has sparked debates, prompting several studies to delve into the data and gain a clearer understanding of how people's concerns about their financial well-being prompted a reevaluation of life insurance.

While two-thirds of Americans report their lives have largely returned to normal following the COVID-19 pandemic, the 2023 Insurance Barometer Study shows a record-high proportion of consumers (39%) who say they intend to purchase life insurance coverage within the next year.

Inflation has cooled significantly but the Federal Reserve may not be ready to put an end to rate increases just yet. The more the central bank raises interest rates, the more the economy may slow down—so investors want to know how to prepare for a recession. No one knows what's going to happen in the future, but it never hurts to prepare for the worst while hoping for the best.

   Fourth Watch  Financial  is an independent insurance and financial services group offering services specialized for families, veterans, and first responders. After years of service ourselves, it is our duty and obligation to share what we've learned with the people we care about. We believe it  is our responsibility  to share our experience and expertise with the people we care about and to offer them the financial and life planning services we wish someone had offered us.  Click Here to learn more about our history. 

As you contemplate this decision, I want you understand what you're really investing in. The priceless value of security for your family when the inevitable day of your death comes is hard to comprehend and difficult to put a price on. Most of us would do anything we possibly could for the people we care about. Taking a few moments to understand the gravity of how your death will impact that people you care about will make it clear to you how important your decision to invest in life coverage will serve you and your family long after you're gone.

      If you're in your 20's, 30's or 40's, chances are you have no idea how important the acronyms CBO, ROP, or IUL are for your family's financial future. If you're like 80% of Americans, you likely have no idea what life insurance coverage you currently carry and how expensive it is to get when you're older. If you're lucky, you may have heard the term annuities, be familiar with mutual funds and have considered retirement planning at some point in your life.  If you're like most people though, the concept of planning a good death and enjoying a memorable retirement are constantly getting put on the backburner.